Designing with Purpose: Why I Created Clothes for the Smallest Miracles

When I became a mother, I never imagined my journey would begin in the Neonatal Intensive Care Unit (NICU). I never thought I’d have to wait to hold my babies, to watch them surrounded by machines instead of in my arms, or to feel so powerless over something that was supposed to be the most joyful experience of my life.

My twin girls were born prematurely, and everything about those first days, weeks, and months felt different from what I had pictured. Instead of snuggling my newborns, I was watching them fight for every ounce of strength. Instead of picking out cute outfits and planning photo moments, I was navigating feeding tubes, CPAPs, and wires.

But even in that difficult season, I searched for small victories—any moment that made me feel like their mother, not just a visitor in their medical care. And one of those moments came when I was told that my daughters were strong enough to wear clothes.

It seemed like such a simple thing, but in the NICU, it was a milestone.

I rushed to the store, eager to find the tiniest outfits I could. I held up preemie-sized onesies, convinced they would fit, excited to finally dress my babies. But when I got back to the hospital, I realized two things:

  1. The outfits I bought weren’t made for babies still in the NICU. With their medical equipment still attached, I was too scared to dress them for fear of disturbing something crucial.
  2. Even though they were labeled “preemie,” the clothes were far too big. My daughters were micro-preemies, and nothing in the stores was made for babies as small as they were.

So instead of dressing them, I handed the clothes to the nurse, once again stepping back as someone else did something I had longed to do. And even when the nurse put the clothes on them, I felt another pang of disappointment—because they were drowning in fabric.

That moment should have been beautiful. Instead, it felt like another reminder that the world wasn’t built for babies like mine.

The Problem With Baby Clothing for NICU Babies

As I searched for better options, I realized that the baby clothing industry wasn’t designed with micro-preemies in mind.

  • Sizing Was Limited: Most brands start with preemie sizes, but those still don’t fit the tiniest babies.
  • Traditional Designs Don’t Work in the NICU: Standard onesies require lifting or maneuvering the baby, which isn’t ideal when they’re attached to feeding tubes or CPAPs.
  • Medical Considerations Aren’t Prioritized: NICU-friendly features—like side openings for easy dressing or sleeves that accommodate IV lines—were almost nonexistent in mainstream babywear.

And beyond that, something even deeper was missing: an understanding of what this milestone truly means for NICU parents.

Why Inclusive Babywear Matters

For most parents, dressing their baby is just another part of the newborn experience. But for NICU parents, it’s so much more than that.

It’s a moment of normalcy in a journey that often feels anything but normal. It’s a chance to reclaim a part of parenthood that feels stolen in the NICU. It’s a sign that their baby is getting stronger.

I never wanted another NICU mom to feel what I felt that day. I never wanted another parent to hold up preemie-sized clothing, thinking it would fit, only to be met with disappointment. I never wanted another mom to hesitate when asked if she wanted to dress her baby for the first time.

So I created Vincent Faith Baby—a brand designed for the smallest miracles.

Designing Clothes With Purpose

Every piece of clothing I create is designed with NICU families in mind.

  • True Micro-Preemie and Preemie Sizes – No more drowning in fabric. Our sizes meet babies where they are, not just where they’re expected to be later.
  • NICU-Friendly Openings – Crossbody designs and side snaps make it easy to dress babies without interfering with feeding tubes, IVs, or CPAPs.
  • Soft, Safe Fabrics – Made from 100% GOTS-certified organic cotton, because preemie skin is too delicate for anything else.
  • Thoughtful Details – Integrated mittens to prevent tube dislodgment, gentle seams to avoid irritation, and easy-access openings for medical staff.

I wanted to create clothing that doesn’t just fit NICU babies—it empowers parents.

Because that’s what I needed.

More Than Clothing—A Community

One thing I didn’t expect about the NICU journey was how isolating it would feel.

Even though I had friends who were new moms, none of them had gone through the NICU experience. I would talk to them about my babies, but they couldn’t truly relate to what I was going through. I realized that NICU moms experience motherhood differently—from the way it begins to the way it shapes us afterward.

That’s why Vincent Faith Baby isn’t just about baby clothes. It’s about creating a community for NICU moms.

A space where we don’t have to explain why dressing our baby for the first time felt like such a huge milestone. A space where we can share the fears that linger even after the hospital stay is over. A space where we can celebrate our babies—not just for the size they’ll grow into, but for exactly who they are right now.

Designed for the Babies Who Need It Most

Starting Vincent Faith Baby wasn’t just about filling a gap in the babywear industry. It was about making sure NICU parents feel seen, supported, and celebrated.

Because every baby, no matter how small, deserves clothes that fit.

Because every parent, no matter how scared, deserves to feel empowered.

And because every milestone, no matter how simple, is worth celebrating.

If you’re a NICU parent looking for babywear that truly understands your journey, Vincent Faith Baby is here for you.

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